How to Wash a Chicken

Mastering the Business Presentation

Tim Calkins

More often than not, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From presenting business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date.

With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.


Clear, practical, thorough and right on the mark. It’s a must-read for people who are new to giving presentations as well as experienced presenters who want to get even better. This book belongs on everyone’s bookshelf.
Jim Lecinski, Associate Professor of Marketing, Northwestern University; former Vice-President of US Sales and Service, Google, Inc.

Tim Calkins is a business writer, a marketing consultant, an award-winning clinical professor at Northwestern University’s Kellogg School Management, and the co-academic director of the Kellogg on Branding executive education program. The marketing and advertising expert founded and leads the Kellogg Super Bowl Advertising Review (which has received more than 5 billion media impressions to date), and he also manages the popular online business publication, Building Strong Brands. Prior to How to Wash a Chicken, Calkins authored Breakthrough Marketing Plans (Palgrave, 2008) and Defending Your Brand (Palgrave, 2012), which Expert Marketer Magazine picked as the Marketing Book of the Year in 2013. As the managing director at his marketing firm, Class 5 Consulting, Calkins consults on strategy and branding issues for major corporations around the world such as Roche, PepsiCo, Pfizer, and Hewlett-Packard. In addition to his work as a writer and consultant, Calkins teaches Business Strategy and Biomedical Marketing at Northwestern University. His teaching has earned him numerous awards―including the top teaching award at Kellogg School, twice. Calkins currently calls Chicago home, but works out of the City of Evanston.

ISBN 978-1-98902-503-1
$19.95 usd · $24.95 cdn
5.5 x 8.5 inches · 256 pages